In an age dominated by fleeting digital impressions and ever-changing algorithms, one marketing tool continues to stand the test of time: the custom calendar. Calendars offer a unique opportunity to provide clients with a physical, year-long advertisement that keeps their brand front and center every single day.
Unlike other promotional items that may be used sporadically or forgotten altogether, calendars are a daily necessity. Whether it is a wall calendar in a kitchen, a desk calendar in an office, or a pocket planner on the go, these tools are consulted regularly, ensuring consistent exposure for the brand displayed.
According to the Advertising Specialty Institute (ASI), 62% of consumers own a promotional calendar, and 37% of women consult their promotional calendars daily. This consistent interaction translates to repeated brand impressions, reinforcing brand recognition and recall.
Calendars serve a dual purpose: they are both functional and promotional. By providing a useful tool that recipients rely on daily, businesses can subtly reinforce their brand message without overt advertising. This approach fosters goodwill and positions the brand as thoughtful and considerate of the customer’s needs.
Moreover, the visibility of calendars extends beyond the primary user. A wall calendar in a communal space or a desk calendar in an office can catch the eyes of multiple individuals, amplifying the brand’s reach. This passive exposure can lead to increased inquiries and potential new customers.
In today’s digital-centric environment, physical items like calendars offer a refreshing change. They provide a tactile experience that digital ads cannot. The act of flipping a page or jotting down a note engages the user in a way that fosters a deeper connection to the brand.
Furthermore, calendars can be customized to reflect a brand’s identity, values, and offerings. From showcasing product images to highlighting company milestones, each page offers an opportunity to tell a story and engage the audience on a more personal level.
Today’s customers are increasingly conscious of sustainability, and so are we. Calendars, especially those produced by Tru Art Advertising Calendars, are created with recyclable materials, making them a smarter, more eco-friendly choice compared to many other promotional items.
Think about the lifespan of a branded pen: while it might offer some initial usefulness, it often ends up in a landfill, where it can take hundreds of years to decompose. In contrast, a custom calendar delivers an entire year of daily visibility and, when the year is done, it can be easily recycled, keeping your client’s brand impression high while their environmental impact stays low.
By offering calendars made with recyclable paper and eco-conscious inks, you are not only helping your clients keep their brand top of mind but also helping them align with growing consumer values around sustainability.
One of the most compelling reasons to invest in calendar advertising is its cost-effectiveness. Given their year-long presence and daily usage, calendars offer a high return on investment compared to other promotional items. The cost per impression is minimal, making them an attractive option for businesses looking to maximize their marketing budgets.
Additionally, calendars have a longer shelf life than many other promotional products. While a pen might run out of ink or a tote bag might wear out, a calendar remains relevant and useful for an entire year, ensuring prolonged brand exposure.
Offering custom calendars is more than just providing a product delivering a marketing solution. It also combines functionality, visibility, and longevity. By positioning calendars as a strategic advertising tool, you have the opportunity to foster lasting customer engagement and brand loyalty.
Ready to harness the power of calendar advertising? Explore our range of customizable calendars at Tru Art Advertising Calendars and discover how we can help you and your clients make every day count.
When businesses think about sustainable marketing, they often look for eco-friendly promotional products. But let's ask some key questions: What promotional product can be made from recycled materials? What promotional product can be completely recycled? What promotional product is mostly made from biodegradable materials? What promotional product is reused over and over and over? What promotional product has very little wasted advertising? What promotional product has a very low cost per impression? And what promotional product is the greenest? The answer to all of these? Advertising Calendars.
Sustainability in print marketing isn’t just about using recycled materials—it’s about designing for recyclability, minimizing waste, and maximizing efficiency. That’s exactly what advertising calendars do. At Tru Art Advertising Calendars, we’ve embraced eco-friendly printing innovations to ensure that our calendars not only promote your brand effectively but also support sustainable business practices. Let’s explore why advertising calendars stand out as the greenest promotional product.
Unlike many promotional items that contain plastics, mixed materials, or coatings that make them difficult to recycle, advertising calendars are designed with end-of-life sustainability in mind. Every component of our calendars—from the paper to the binding materials—is completely recyclable.This means that after providing 365 days of brand exposure, your custom calendar doesn’t end up in a landfill. Instead, it goes back into the recycling stream, supporting the circular economy and reducing waste.
Unlike plastic promotional products that take hundreds of years to break down, advertising calendars are primarily made from paper — a naturally biodegradable material. Over time, if a calendar isn’t recycled, it will naturally decompose, reducing its environmental impact compared to non-biodegradable alternatives.
Many promotional products are used once and discarded. Pens run out of ink, tote bags wear out, and plastic items often end up forgotten. But an advertising calendar? It’s used every single day for an entire year. That means less turnover, less waste, and a more efficient use of materials. A single calendar delivers continuous marketing value, ensuring that your brand stays in front of customers without creating excessive waste.
At Tru Art Advertising Calendars, we take sustainability a step further by utilizing environmentally responsible printing methods, including:Soy-Based Inks — Traditional inks contain petroleum-based solvents that release harmful VOCs (volatile organic compounds). Soy-based inks are a renewable alternative that produce brighter, more vibrant colors while reducing emissions.UV Inks — These inks cure instantly under ultraviolet light, eliminating the need for heat-based drying or solvents that contribute to air pollution. The result? Less energy consumption and a cleaner printing process.Production Inkjet Printing — Our newest, cutting-edge digital printing technology eliminates the need for traditional printing plates and harsh chemicals. By printing directly onto the paper, we reduce material waste while offering more efficient short-run production.These sustainable practices reduce waste, lower emissions, and improve efficiency, making your custom calendars even greener.
One of the most overlooked aspects of sustainability in marketing is efficiency. How much of your promotional material is actually being seen?Many promotional products get tucked away in a drawer, used only occasionally, or even thrown out without delivering real value. But an advertising calendar? It’s displayed in a visible place, providing daily exposure for an entire year. That means: • Virtually no wasted advertising — Every page turn is an engagement opportunity. • Lower cost per impression — More views per dollar compared to almost any other promo item. • Sustained brand visibility — 12 months of exposure with a single product.Few other promotional products can match that level of impact while maintaining such a low environmental footprint.
Sustainability in marketing isn’t just a trend—it’s a responsibility. With 100% recyclable materials, biodegradable paper, and eco-friendly printing, advertising calendars are the greenest promotional product choice.At Tru Art, we’re committed to helping businesses make smarter, more sustainable branding decisions. When you choose our calendars, you’re choosing a product that works for your brand, your audience, and the environment.Ready to make an eco-friendly impact with your next promotional campaign? Contact us today to explore our sustainable calendar options!
Iowa City, IA — March 25, 2025 — Tru Art Advertising Calendars (ASI 92255, PPAI 113720), a premier supplier of custom promotional calendars, is taking calendar printing to the next level with the investment of a new production inkjet digital press. This cutting-edge technology delivers exceptional print quality, greater creative freedom, and expanded personalization options to help brands stay in front of their audience all year long.
“We’re always looking for ways to help our customers stand out. As your calendar experts, we can now produce more calendars, more efficiently — without sacrificing quality. Whether it’s unique designs, specialty materials, or small custom runs, this new press gives us even more ways to help businesses make a lasting impression.” Mary Brown, Tru Art Advertising Calendars Account Executive.
Our Customers Will Benefit With: •Vibrant Print Quality — 1200 x 1200 dpi high-resolution printing with LED UV technology ensures crisp details and bold, eye-catching colors. •Unlimited Customization — Can efficiently produce quantities of 50 to 5,000, which means each calendar can be unique. Variable data printing allows for personalized designs, tailored messaging, and unique branding. •Reduced Waste & Cost Savings — Eliminates excess inventory, offset plates, and press set-ups reducing costs. •Eco-Friendly Printing — LED UV ink technology uses less energy, and produces no ozone emissions, making it a more sustainable choice. •Greater Creative Freedom — Shorter runs and variable data printing open the door to new ideas, niche designs, and targeted marketing opportunities.
“I’m excited about the incredible opportunities our new press brings! With its advanced capabilities, we can offer a broader range of colors and customization options, allowing our customers to better meet the unique needs and preferences of their end users. This unlocks endless possibilities for creating standout products!” Stacy Clark, Tru Art Advertising Calendars Account Executive.
Tru Art Advertising Calendars has been producing high-quality promotional calendars for 129 years, helping businesses maximize their brand exposure. This investment further strengthens our commitment to innovation, quality, and lasting impressions.