“Calendars Made Easy!”

Stick-a-Strip Calendars-

Pizza delivery shops travel to clients all day long. One small pizza chain gained added value from each trip by making sure that every pizza sold comes with a TRU ART “STICK-A-STRIP” attached to the top of the box. The handy adhesive strip Calendar easily attaches to a computer keyboard or monitor (or virtually any hard surface) and is appreciated as a handy calendar reference tool that will be used all year long. Best of all, the ad copy will remind clients of their favorite pizzeria and how quick and easy it would be to call for a lunchtime or dinner delivery.

This idea has worked well for office environments as well as for homes. Even better, local pizza shops in college or university towns have used “academic year” TRU ART STICK-A-STRIPs to be sure that they are the dominant source for meals and late-night snacking for students in dormitories, fraternities/sororities, and apartments.
(Students have especially appreciated receiving TRU ART SQUARE STICK-A-STRIPs, which fit most laptop computers perfectly!)

This same TRU ART “Stick-a-Strip” idea has worked well for Chinese restaurants, parcel delivery firms, office supply, repair shops, plumbers, or anyone that has wanted to be thought of and called first!

An order for TRU ART FLORAL STICK-A-STRIPs was sold to a local florist to be included with each flower delivery. The colorful floral background design made for perfect yearlong reminders of how and where to purchase flowers whenever the mood hits.
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Sports Schedule Calendars-

The TRU ART “Home Style Sports Schedule” is one of a series of available Sports Schedule Calendars. One retail sports shop included the local school’s team schedule, married with a handsome calendar, to offer the double utility that insured its message remained out and in full view every single day for a full year! Borders and colors were customized to match school colors and coupons were added to make the item a valid investment (not a cost) in creating additional traffic and sales. The 13-month academic school-year calendar pad made this the calendar of choice for this client (and also gave this calendar priority on the wall for months in advance of traditional calendars).
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Now You See It, Now You Don’t! – Dry Erase Calendars-

One client, a home health care provider, intends to use TRU ART Dry/Erase Calendars (two high-utility items rolled into one: [1] a nice memo-style appointment calendar, and [2] a very handy dry-erase board, complete with marker and attaching clip) as important communication devices. Visiting nurses can easily record medical status notes and offer suggestions to family members who will visit the patient later in the day. In this way, caregivers and family members can be assured that questions and clear medical instructions are communicated back and forth to each other, without relying on a patient’s failing memory. The Dry Erase Calendar was the perfect product for this great, innovative initiative!

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“Here a Meeting, There a Meeting, Everywhere a Meeting”

Everyone is having more meetings than ever. There’s hardly a business book written that doesn’t suggest that successful firms have more and better meetings. And companies love to have meetings . . . it’s management’s way to improve communication and prove that it cares about its employees’ and their opinions.

The good news is that there is a vast sales opportunity for you when your clients hold meetings. In fact, you’re probably already providing a variety of meeting solutions . . . golf shirts, travel bags, pens, pad folios, presentation folders, and more. Well, here are some case histories that you can duplicate so that TRU ART’s new full line of Meeting Supplies will make you the very ultimate MEETING RESOURCE for your clients.

Note Pads-

Tru Art notepads (available in amazingly low quanitites) were individually personalized (a brand new TRU ART service!) for each meeting attendee or guest as a place setting and small welcome gift at conference tables.

Journals-

TRU ART journals were customized to include meeting agenda, maps, schedule of activities, and lists of area attractions for a national sales meeting. It was fun for the sales rep to use her creativity to show her client how to gain more value from its meeting in this way.

Flip Charts-

A client, whose customers hold meetings, offered imprinted TRU ART flip charts for its customers. This was a unique way to gain focused promotional attention and provide high-value, high-utility gifts at the same time. (Remember, simple blank flip charts – a requirement for most good meetings – are expensive, even at discount office supply stores, so your client provides true gift-value when distributing meeting flip charts.)