Tru Art Advertising Calendars General Information
Artwork Specifications

Tru Art® has adopted industry standard “smart art” codes to help with the provision of electronic art for production purposes. An electronic or mechanical artwork file is considered “ready” when the artwork is created and delivered so Tru Art® can use it for prepress and printing without the need for modifications that would incur extra charges or cause delays. The codes indicated throughout the catalog are defined as follows:

A Raster Image (grayscale or color file) with a minimum resolution of 300 dpi at the finished imprint size is required. This file may also contain vector elements. Reproduction is in spot colors only. All colors must be specified using Tru Art® standard colors or the industry standard.

A Raster Image (grayscale or color file) with a minimum resolution of 300 dpi at the finished imprint size is required. This file may also contain vector elements. Reproduction is in CMYK (Process) color. All colors must be specified using Tru Art® standard colors or the industry standard.


Tru Art® will determine whether the art is “ready” for production and the distributor will be notified if the included artwork is not acceptable. Costs to clean up or remake non-ready art will be billed to the distributor. For information about creating the following files and delivering them to Tru Art® please visit the PPAI sm@rt web site at http://www.smart-artwork.org/
  •Mechanical Artwork
•Vector Artwork Files
•Bitmap Artwork Files 		•Page Layout Documents
•Metafile Artwork Files
•Acrobat (PDF) Files		  
The artwork files should be accompanied by a printed proof or its electronic equivalent, which communicates to Tru Art® the desired result of the use of the electronic artwork files. Electronic art submitted without this verification will incur a proof charge. Emails containing artwork should reference the distributor name, project name, purchase order number, and Tru Art’s order number (if available).

Most artwork shown on internet web sites is meant for on-screen viewing only and is displayed using a very low resolution. Tru Art® cannot accept these images as artwork for imprinting purposes.

For additional information on the specific capabilities of Tru Art®, contact the factory for Tru Art’s “Electronic Artwork Submission Sheet.” Please note we can accept the following media: 3.5” Mac or IBM Format Disks, 100Mb/250Mb Zip Disks and CD-R Disks. We can also accept artwork via FTP or email. We have the following software to manipulate your files

  Illustration:
Illustrator®
Photoshop®
FreeHand
CorelDRAW®		 Page Layout:
InDesign® (Preferred)
QuarkXpress®
Adobe PageMaker®
Microsoft Publisher

We are continuously updating our capabilities. Please contact the factory for additional options and note the distributor or end user is responsible for making sure electronic files are complete. Incomplete files may delay shipment. Any scans provided on disk must be properly prepared for graphic arts reproduction on paper. Contact the factory for more information.

Proofs:
Fax/Photocopy Proof of ad copy only ........ $8.00 (G)
Electronic Proof of ad copy only ............... $8.00 (G)
Digital Dylux Proof ................................. $36.00 (G)
Digital Integris Proof .............................. $50.00 (G)
Press Proof (Stock Line) ...................... $200.00 (G)
Press Proof (Custom Line) ................... By Quotation

Alterations and corrections needed/requested on customer provided files will be invoiced.

Please note electronic proofs are not sufficient for final proof approval on custom projects.

To ensure quality, all proofs must be returned to the factory before production can begin.

Spec Samples: Tru Art® is capable of making spec samples for your selling efforts. Qualified accounts preferred. Contact the factory for cost and availability.

Overrun Sample Policy: If an overrun sample is required, please note on your purchase order and Tru Art will send upon completion of production (shipping charges apply).

USEFULL TERMS:

Production-Ready Art:
Any artwork or printed material with very high black and white contrast that needs no further touch-up, design, or rearranging before use as ad copy.

Halftone:
The reproduction of a continuous tone artwork (such as a photograph) done by filtering light through a screen that converts the image into dots of varying size.

4-Color Process:
The reproduction of full color artwork with the combination of halftone dots of 4 process ink colors: magenta, cyan, yellow, and black.

Phantom / Ghost Imprint:
A transparent image (ghost) superimposed over a calendar pad.

Digital Dylux /
Blueline Proof:
Paper proof in offset lithography in which the printing areas show in color. These proofs are made directly from the digital file that will be used to make press plates. Please review carefully for content, layout and positioning, spelling, etc.

Digital Integris Proof:
A digital color proof showing close approximation of the imprint colors and detail that will be reproduced on the actual printed calendars. Please review for image clarity and coloration.

Press Proof:
A complete production sample with the customer’s imprint included as it will appear on the actual printed calendars. Contact factory for cost.